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As vermicomposters, my team made well over 20, maybe closer to 30 separate visits to the homes of farmers in the local villages. We saw the government-subsidized vermicompost pits that many of the farmers had invested in, and we heard from them first-hand how vermicompost increased their crops' disease resistance and yields without depleting the soil. By carefully pressing for data points, we were able to work out a model by which an entrepreneur--with non-financial support by CORD--could buy excess vermicompost from farmers. He or she could then bag and transport this excess and sell it wholesale to local nurseries that cater to a less rural clientele who want to grow vegetables or flowers at home for their own use. Working out the details (cost of the bags, cost of bulk transportation, price sensitivity of all parties involved) was not easy, and it left a very small margin in which the entrepreneur could profit. Because of that, and because of the limited capital an entrepreneurs in the area are likely to have at first, we specified a pilot test zone for the concept. We wanted an entrepreneur to not have to risk too much until they are sure the numbers will work for them (and as we've learned in our entrepreneurship classes, being an entrepreneur is all about minimizing your risks).
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